The aim of the present study was to develop strategies to attract football fans in leisure with digital sports marketing. The method of the present study was descriptive-analytical and applied in terms of purpose, which was carried out using SWOT analysis. The data collection method included library studies, the Delphi method, and finally a researcher-made questionnaire. First, information was collected through a library method, and then 15 sports management professors with expertise and experience in the field of sports and leisure marketing, managers and experts in the Iraqi Premier Football League were asked for their opinions on the developed items. The selected items were discussed among the experts, some were approved, and finally the final questionnaire was developed. The face and content validity of the questionnaire was confirmed by experts, and the reliability was confirmed by calculating Cronbach's alpha equal to 0.83. To analyze the data, first, a matrix of internal and external factors was prepared and the SO, WO, ST, and WT strategies were extracted. Then, the strategic position was determined and the attractiveness score of each strategy was extracted. Finally, using a quantitative strategic planning matrix, strategies that match the attractiveness and strategic position of the Iraqi Premier League's fan attraction status were identified. To attract fans of the Iraqi Premier League in leisure and using digital marketing, four strategies were prioritized by experts: strengthening infrastructure to combat the decline in the quality of the league, developing international cooperation in the field of consulting, training and empowering coaches and players, and creating advertising campaigns to attract fans.